Privacy policy
What personal data do we process?
Purpose - Your personal data will only be used for the purposes and with the legal ground as stated below.
Legal Ground - We will not use your personal data in any other way that is not stated below.
Storage Period - After the specified period, the information will be deleted.
- Purchases
- Purpose of processing
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When you purchase lenses or other products, we will process your personal data to fulfill our contractual obligations towards you (see Terms of Use). Our purchase form identifies what information you must provide to us, in order for us to complete your purchase.
- Legal ground
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The processing is necessary to fulfill our contract with you (i.e. Terms of Use).
- Storage period
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Your personal data will be processed during the term of our contract including the full warranty period, and we will thereafter erase your personal data. The storage period applies also to any unsuccessful purchase due to lack of funds on your account.
- Direct marketing
- Purpose of processing
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When you sign up for news and offers or make a purchase, we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: gender, location, previous purchases, your behavior on our website, and/or previous behavior when receiving direct marketing from us.
- Legal ground
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The processing is necessary for our legitimate interests to maintain customer relations and to improve our services.
- Storage period
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If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data within one year unless there is another legal ground for keeping your data (such as a valid purchase contract).
- Support
- Purpose of processing
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When you request support through our support channels, we will process your personal data to be able to help you with the relevant matter.
- Legal ground
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The processing is necessary for our performance of the contract with you (i.e. Terms of Use).
- Storage period
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We will erase your data, within six months after the relevant matter has been resolved.
- Checkout reminder
- Purpose of processing
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If you have initiated a purchase at our website and if you have provided your email address in connection therewith but have not completed the final step of your purchase, we will send you an e-mail with a link to your shopping cart for the purposes of reminding you of your uncompleted purchase.
- Legal ground
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The processing is necessary for our and your legitimate interest to remind you of your uncompleted purchase.
- Storage period
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We will erase your data within one month after the checkout reminder is sent unless there is another legal ground for keeping your data. One such legal ground is if you decide to make a purchase. You have the right to opt-out and you can do so by contacting SWATI at support@swati.com.
- Browsing
- Purpose of processing
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When browsing our website, we will process your personal data to improve our website and for marketing purposes.
- Legal ground
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The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies”.
- Storage period
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Please see more under “Cookies”.
- Fraud prevention
- Purpose of processing
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We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.
- Legal ground for processing
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The processing is necessary for our legitimate interests to prevent fraud and to handle risks.
- Storage period
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We will erase any personal data used for this purpose on a six-month basis unless there is another legitimate interest for keeping your data. Upon a purchase that has been canceled due to fraud prevention, we will delete your personal data two years after the unsuccessful purchase.
- Analysis of data
- Purpose of processing
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We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click trough’s).
- Legal ground for processing
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The processing is necessary for our legitimate interest to create statistics over time.
- Storage period
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We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws. Opt-out is possible by contacting support@swati.com. Please note – we may store your personal data for a longer time than specified above when SWATI is required to do so by law, e.g. accounting laws.
When do we share your personal data?
Access to your personal data is restricted to those people who need access for the purposes mentioned above. We may also need to allow our suppliers access to your personal data when performing services on our behalf, mainly support and maintenance of IT systems and marketing. Any transfer of data outside the EU/EEA is made in accordance with data protection laws.
Your Rights
You have according to the GDPR the following rights:
- The right to access
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You may at any time request access to your personal data and to receive a copy in a commonly used electronic format.
- The right to rectification
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You are entitled to correct inaccurate personal data and to have incomplete personal data completed.
- The right to be deleted (“right to be forgotten”)
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Under certain circumstances (including processing based on your consent), you may request us to delete your User Data. Please note that this right is not unconditional.
- The right to object
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You have the right to object to certain processing activities conducted by us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.
- The right to restriction of processing
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You may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional.
- The right to data portability
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You are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.
- The right to make a complaint
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You also have the right to contact the supervisory authority in Sweden, the Swedish Data Protection Authority (www.datainspektionen.se, tel. 08-657 61 00), regarding SWATI’s processing of personal information.
Cookies
To provide personalized services on our website, we use cookies to store and sometimes track information about you. A cookie is a text file sent to your browser and stored on your hard drive that allows easier access the next time you visit our website. A cookie is, e.g., sent when you sign-up for news on our website. If you do not want your personal information to be stored by cookies, you can configure your browser to notify you whenever a cookie is received. Then you can decide each time to accept a cookie or not. However, the use of cookies may be necessary to provide certain features and choosing to reject cookies may reduce the functionality of our website. Your browser should include precise instructions explaining how to control the acceptance of cookies.
A list of the cookies used on our website is listed below:
Cookies Necessary for the Functioning of the Sites
| First Party | Description | Privacy Policy |
|---|---|---|
| SWATI (Shopify) | Our website is powered by Shopify to introduce e-commerce capabilities. | https://www.shopify.com/legal/cookies |
| Cloudflare | We use Cloudflare Network as a Service for edge routing. | https://www.cloudflare.com/privacypolicy/ |
Reporting & Analytics
| Third Party | Description | Privacy Policy |
|---|---|---|
| Triple Whale Pixel | We use Triple Whale Pixel to help measure how users interact with our websites. | https://www.triplewhale.com/pages/privacy-policy |
| Facebook Pixel | We use Facebook Pixel to help measure how users interact with our websites. | https://www.facebook.com/privacy/explanation |
| Google Analytics | We use Google Analytics to help measure how users interact with our websites. | https://policies.google.com/privacy |
| Google Tag Manager | We use Google Tag Manager to help manage analytics vendors. | https://policies.google.com/privacy |
| Microsoft Clarity | Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. | https://privacy.microsoft.com/en-us/privacystatement |
| Optimizely | We use Optimizely to help us test improvements or changes to our websites. | https://www.optimizely.com/privacy/ |
| Pinterest Analytics | We use Pinterest Analytics to help measure how users interact with our websites. | https://policy.pinterest.com/privacy-policy |
| Snapchat | We use Snapchat to help measure how users interact with our websites. | https://snap.com/privacy/privacy-policy |
| TikTok | We use TikTok to help measure how users interact with our websites. | https://www.tiktok.com/legal/privacy-policy?lang=en |
| Klaviyo | We use Klaviyo to help measure how users interact with our websites. | https://www.klaviyo.com/legal/privacy-policy |
| SMS Bump | We use SMS Bump to help measure how users interact with our websites. | https://www.yotpo.com/privacy-policy/ |
| Automizely Analytics | This is beneficial for the website, in order to make valid reports on the use of their website. | https://www.aftership.com/legal/cookies |
| Stamped.io | This is beneficial for the website, in order to make valid reports on the use of their website. | https://stamped.io/privacy |
| Rebuy | This is beneficial for the website, in order to recommend right products to user and make valid reports on the use. | https://www.rebuyengine.com/privacy |
Advertising
| Third Party | Description | Privacy Policy |
|---|---|---|
| Microsoft Advertising | We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. | https://privacy.microsoft.com/en-ca/privacystatement |
| Facebook Custom Audiences | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. | https://www.facebook.com/policy.php |
| We use Google Ads to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy |
Data Security
To protect your personal data, we employ technical and organizational security measures. This includes secure private connections, traceability, disaster recovery and access limitations. We regularly review our security and procedures to ensure our systems are secure and protected.
Contact information
If you have any questions relating to our handling of your personal data or our use of cookies, or regarding your rights, please contact us at support@swati.com.
Changes to this website privacy policy
Any changes that are made regarding how we handle your personal will be communicated thru this website privacy policy, which will be promptly updated and published on this website.
Text Marketing
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.
Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.
This privacy policy was last updated on September 28, 2022.