IT'S A LOVE STORY
The story of SWATI starts with two people falling in love. Vishal Nanda meets Swati Verma. Boom. Like all great love stories, it transcends borders. Vishal is an experienced Swedish entrepreneur, Swati a well-known Indian makeup artist. He’s struck by her appearance and how it changes with every mood and occasion. A natural beauty one day. Dressed to impress the next. Yet she always looks like herself. Confident. Stylish. Remarkably enough, even her eyes seem to change. From bright to dark and back again. He asks. “Coloured lenses,” she replies smiling. The rest is, as they say, history.
PRODUCT PHILOSOPHY
Because beauty has no set standard, we believe it should have no boundaries. That’s why we’re on a mission to develop products that allow you to express your own kind of beauty. Free from whatever ideals or limitations that norms, gender, and genetics try to impose on you. Swedish at heart, but with a global perspective, we’re on a relentless pursuit of style, safety, and ease-of-use. You shouldn’t have to wonder about how to use our products. Only how wearing them will make you feel.
MULTI-AWARD WINNER
BE YOUR OWN KIND OF BEAUTIFUL
LOVED BY THE RETAILERS
Our bestsellers
-
Save 20% BestsellerJade Green
For 6-months useSave 20% -
Save 20% BestsellerJade Green
For 1-month useSave 20% -
Save 20% BestsellerLens Solution
Unique formula for coloured lensesSave 20% -
Save 20% BestsellerLens Case and Tweezers
Accessories for coloured lensesSave 20%
