Vishal Nanda & Swati Verma

IT'S A LOVE STORY

The story of SWATI starts with two people falling in love. Vishal Nanda meets Swati Verma. Boom. Like all great love stories, it transcends borders. Vishal is an experienced Swedish entrepreneur, Swati a well-known Indian makeup artist. He’s struck by her appearance and how it changes with every mood and occasion. A natural beauty one day. Dressed to impress the next. Yet she always looks like herself. Confident. Stylish. Remarkably enough, even her eyes seem to change. From bright to dark and back again. He asks. “Coloured lenses,” she replies smiling. The rest is, as they say, history.

PRODUCT PHILOSOPHY

Because beauty has no set standard, we believe it should have no boundaries. That’s why we’re on a mission to develop products that allow you to express your own kind of beauty. Free from whatever ideals or limitations that norms, gender, and genetics try to impose on you. Swedish at heart, but with a global perspective, we’re on a relentless pursuit of style, safety, and ease-of-use. You shouldn’t have to wonder about how to use our products. Only how wearing them will make you feel.

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ENCUENTRA TU PROPIO TIPO DE BELLEZA

La belleza no es cuestión de apariencia. La belleza es expresarse. Estar orgulloso de todo lo que eres. Mostrar todas las partes de tu personalidad. Todas las facetas. Todos los matices. Porque la verdadera belleza no tiene un estándar establecido. Sólo el poder de cambiar a voluntad. De estrella de Hollywood a belleza natural y viceversa. Libérate de normas y límites. Libre para llevar lo que sientes. Encuentra tu propio tipo de belleza.

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