Vishal Nanda & Swati Verma

IT'S A LOVE STORY

The story of SWATI starts with two people falling in love. Vishal Nanda meets Swati Verma. Boom. Like all great love stories, it transcends borders. Vishal is an experienced Swedish entrepreneur, Swati a well-known Indian makeup artist. He’s struck by her appearance and how it changes with every mood and occasion. A natural beauty one day. Dressed to impress the next. Yet she always looks like herself. Confident. Stylish. Remarkably enough, even her eyes seem to change. From bright to dark and back again. He asks. “Coloured lenses,” she replies smiling. The rest is, as they say, history.

PRODUCT PHILOSOPHY

Because beauty has no set standard, we believe it should have no boundaries. That’s why we’re on a mission to develop products that allow you to express your own kind of beauty. Free from whatever ideals or limitations that norms, gender, and genetics try to impose on you. Swedish at heart, but with a global perspective, we’re on a relentless pursuit of style, safety, and ease-of-use. You shouldn’t have to wonder about how to use our products. Only how wearing them will make you feel.

MEERDERE PRIJZEN GEWONNEN

WEES MOOI OP JOUW MANIER

Schoonheid gaat niet over uiterlijk. Schoonheid gaat over zelfexpressie. Trots zijn op alles wat jij bent. Alle kanten van je persoonlijkheid laten zien. Alle facetten. Alle nuances. Omdat echte schoonheid geen vaste norm kent. Alleen de kracht om naar eigen inzicht te veranderen. Van Hollywood-sterren tot natuurlijke schoonheid en weer terug. Normen en grenzen loslaten. Vrij zijn om te dragen wat je voelt. Om mooi te zijn op jouw eigen manier.

GELIEFD DOOR DE WINKELIERS