IT'S A LOVE STORY
The story of SWATI starts with two people falling in love. Vishal Nanda meets Swati Verma. Boom. Like all great love stories, it transcends borders. Vishal is an experienced Swedish entrepreneur, Swati a well-known Indian makeup artist. He’s struck by her appearance and how it changes with every mood and occasion. A natural beauty one day. Dressed to impress the next. Yet she always looks like herself. Confident. Stylish. Remarkably enough, even her eyes seem to change. From bright to dark and back again. He asks. “Coloured lenses,” she replies smiling. The rest is, as they say, history.
PRODUCT PHILOSOPHY
Because beauty has no set standard, we believe it should have no boundaries. That’s why we’re on a mission to develop products that allow you to express your own kind of beauty. Free from whatever ideals or limitations that norms, gender, and genetics try to impose on you. Swedish at heart, but with a global perspective, we’re on a relentless pursuit of style, safety, and ease-of-use. You shouldn’t have to wonder about how to use our products. Only how wearing them will make you feel.
WIELOKROTNY ZWYCIĘZCA NAGRÓD
BĄDŹ PIĘKNA NA SWÓJ WŁASNY SPOSÓB
Piękno nie polega na wyglądzie. Piękno to wyrażanie siebie. Bycie dumnym ze wszystkiego, czym jesteś. Pokazywanie wszystkich stron swojej osobowości. Wszystkie facety. Wszystkie niuanse. Ponieważ prawdziwe piękno nie ma ustalonego standardu. Tylko uprawnienie do zmiany według woli. Od hollywoodzkiej gwiazdy po naturalne piękno i z powrotem. Uwolnienie się od norm i granic. Wolność noszenia tego, co czujesz. Być piękną na swój sposób.